Media training for cybersecurity: 4 ways to get better and more frequent coverage

Most cyber security experts are terrible at speaking to media. Before your spokespeople ever go on TV, focused practice...

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How to newsjack breaking cybersecurity stories

The single most powerful technique for getting media coverage is speed. When an attack, a data breach, a new...

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Cybersecurity PR: 3 ways to earn more media coverage

Why does the media cover your competitors and not you? What can you do to create interest and generate media results so...

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Voice assistant marketing: 5 strategies for brands

Consumers are adopting smart speakers faster than they took to smartphones. Some 18 percent of Americans -- 43 million...

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Press release guidelines: A journalist’s advice for writing a useful news release

Is the press release dead or isn’t it? That depends on how you use them. A recent Twitter conversation confirmed as...

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