Why do media pump up Amazon Prime Day? What every CMO should know

Amazon Prime Day blew up in the media last week. NewsWhip data shows the two-day deal fest generated over 4,400 stories. But...

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Cybersecurity is a crowded space. Here are 4 ways to stand out.

Cybersecurity startups tend to devote more time to R&D than marketing. Which makes sense. But at a certain point,...

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5 cybersecurity PR strategies to level up media coverage in 2019

Have you spent 2018 struggling to get the top-tier media coverage you deserve? Have you tried to create videos, blog posts,...

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Media training for cybersecurity: 4 ways to get better and more frequent coverage

Most cyber security experts are terrible at speaking to media. Before your spokespeople ever go on TV, focused practice...

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Cybersecurity media relations: How to catch reporters’ attention

Year-end cybersecurity research reports are an annual tradition. The best among them create awareness and help build...

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