Have you spent 2018 struggling to get the top-tier media coverage you deserve? Have you tried to create videos, blog posts, or other content but struggled to get any projects off the ground?
In case you missed them, here are five resources to help you start 2019 on the right foot.
Rethink your year-end report
If media aren’t biting on your latest findings, it might be time to retool your survey and content. Here are 5 ways to make your year-end report stand out.
Newsjack the story of the day
Breaking cybersecurity stories are one of your best opportunities for major media coverage, but you only have 30 minutes to react, Learn how to make the most of newsjacking opportunities.
Coach your experts into camera-ready spokespeople
Few cybersecurity experts are born ready to go live on camera. But anyone can learn how with these media training tips.
Beyond media coverage, content is one way to distinguish your company:
Become a thought leader
It won’t happen overnight, but with a steady drip of content in influential outlets, you can grow the kind of clout that makes both your experts and your business a go-to resource. Here’s how.
Make your content stand out
Creating content is table stakes. You need content that fits your brand and sets you apart in a crowded industry. Here are 12 ways to make your content stand out.
Follow along in the new year as we cover more ways to improve your PR and content program, including how to get in front of media at RSA. successful content strategies you haven’t tried yet, and interviews with the security reporters you should be connecting with.
Get in touch to talk through your 2019 PR and content plans and how we can make your job easier — and more successful — in the new year.