E3 2019: The biggest stories and media from the show’s first few days
As usual, the biggest announcement of E3 arrived before the show started.
The first weekend of E3 saw the announcement of Xbox’s Project Scarlett, Halo Infinite, and the adaptation of Tom Clancy’s The Division landing with Netflix. But one announcement overshadowed all the other big news.
To see who won the opening days of E3, we took a look at NewsWhip Spike’s Media Leaderboard from June 8 to 11 to see who has been writing the most and what stories are getting the most engagement, as well as which publishers have the most interactions for their E3 coverage so far. The data shows not only what has been resonating, but which outlets could best amplify your gaming news and story.
The story that won the first few days of E3
If you’ve been following the show, you already know what it is. Keanu Reeves blew up the news cycle with a surprise appearance at the end of the Cyberpunk 2077 trailer, playing character Johnny Silverhand. He then took the stage in front of a breathtaking audience. Having Keanu Reeves in your game and promoting it on stage definitely helps boost a story, but how much of an impact did it make?
Total interactions around E3 news spiked on Sunday, when the announcement was made:
Jon Ryan’s coverage of the news for IGN has about 170,000 total interactions and counting, with its Facebook post of the article alone gauging 54,000 reactions, 22,000 shares, and 5,100 comments. Jon’s follow-on article about the game’s release date earned another 3,000 interactions, fueling IGN’s rise to the top of the list in total engagements among all outlets covering E3.
Fraser Brown’s article for PC Gamer earned more than 60,000 interactions with its own Cyberpunk 2077 story, while Mike Diver at LADbible generated nearly 59,000 interactions. Owen S. Good earned Polygon 47,674 interactions with his coverage.
Other big stories from the opening days of E3
Steven Messner’s article about the first-person Blair Witch Project game attracted 57,000 interactions for PC Gamer.
News that Netflix had acquired Tom Clancy’s The Division adaptation drew nearly 25,000 interactions for Tanner Dedmon at ComicBook.com.
Tyler Fischer at ComicBook.com drew more than 17,000 interactions for his story about a rumor that the Playstation 5 will be more powerful than the just-announced Project Scarlett.
Publishers leading in interactions at E3 so far
In the first weekend of E3, IGN led all publishers in both total interactions, with nearly 530,000, and in total articles written, with more than 1,200.
GameSpot has written more than 700 articles in the same timeframe, generating nearly 150,000 interactions, which Polygon bested with just 148 articles pulling in 174,000 interactions. Comicbook.com and PC Gamer both have more than 130,000 total interactions for their E3 coverage so far, while Kotaku and LADbible both crossed 90,000 interactions.
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