What Bleeping Computer’s Catalin Cimpanu looks for in a cybersecurity story

Cybersecurity reporters have one of the toughest jobs in journalism. Attack trends can change by the day as reporters’...

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E3 2019: The biggest stories and media from the show’s first few days

As usual, the biggest announcement of E3 arrived before the show started. The first weekend of E3 saw the announcement of...

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Why do media pump up Amazon Prime Day? What every CMO should know

Amazon Prime Day blew up in the media last week. NewsWhip data shows the two-day deal fest generated over 4,400 stories. But...

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3 product launch PR strategies for gaming companies when live events are canceled

Since you learned E3 was canceled and Gamescom is expected to go digital, you’ve likely been scrambling to replace just...

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Gaming product launch: 3 proven PR strategies all the major publishers use

Here are three proven PR strategies we recommend to clients that can help you maximize press exposure for the launch of your...

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Esports influencer marketing: How to get started

Are you looking to get started doing an esports influencer marketing campaign? Professional gamers, streamers, content...

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