How to tell a brand story: 5 steps to crafting an irresistible narrative
By: Fran Merlie
Brand storytelling is more than a buzzword. It’s the foundation of much of your PR and marketing. As human beings,...
The 2 words that will elevate your business storytelling
By: Fran Merlie
Your company's news should always start with the facts. But every announcement should also be about why the facts matter....
The art of storytelling: Insights from top marketers, journalists, and authors
By: Fran Merlie
When some of the best storytellers in business, media, and literature take the stage, you listen to what they have to say....
3 storytelling elements behind great brand content
By: Fran Merlie
If you’ve ever struggled to find ideas for blog posts, come up empty when thinking up contributed articles, or felt like...
Add life to your brand marketing with these 2 narrative structures
By: Fran Merlie
When you’re writing a brand story, good bones can help. What I’m talking about is the structure that supports your...
