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Newshacking your way into the headlines
You have a product or service that’s unlike anything else available. You’re doing what seemed impossible even a few...
VIDEO: 3 tips from top media on data storytelling
Reporters from The New York Times, AP, and Knight-Mozilla OpenNews explain the dos and don’ts of...
The 2 words that will elevate your business storytelling
Your company's news should always start with the facts. But every announcement should also be about why the facts matter....
How to write a press release people actually want to read
Every tech company should know how to write a press release that interests and intrigues. Here are six ways to earn more...
How the best writers sharpen every piece of PR content
Every sentence is a chance to lift your message above the maelstrom to earn media coverage and attract customers. Here's how...
Here’s your official NewsHackers CES bingo board
If you've been there before, you'll know what we're talking about....
Become a better writer: 33 ways to level up your tech PR content
A focus on engineering and coding doesn’t easily translate into engaging, memorable copy. Here are 33 ways to change that...
How to tell a brand story: 5 steps to crafting an irresistible narrative
Brand storytelling is more than a buzzword. It’s the foundation of much of your PR and marketing. As human beings,...
6 revolutionary media relations technologies you’ll never believe are real
At Gregory FCA, we pride ourselves on using the latest technologies and tools to help win our clients media coverage. But...
How to use Facebook Live like a pro: 12 storytelling tips for tech companies
By now you’ve surely seen plenty of Facebook Live videos from friends, family, and brands you follow. You’ve almost...
Add life to your brand marketing with these 2 narrative structures
When you’re writing a brand story, good bones can help. What I’m talking about is the structure that supports your...
3 storytelling elements behind great brand content
If you’ve ever struggled to find ideas for blog posts, come up empty when thinking up contributed articles, or felt like...
Content Marketing World 2017: 4 new ways to tell your story
The granddaddy of content marketing conferences, Content Marketing World, kicks off today, giving us an opportunity to check...
How to know your audience: 5 ways to connect with your true fans
“Know your audience” is the first rule of communication. It’s also a cliche that we’ve all heard so many times that...
The art of storytelling: Insights from top marketers, journalists, and authors
When some of the best storytellers in business, media, and literature take the stage, you listen to what they have to say....
What you can learn about content marketing from the most mind-numbing press release t
Google the words “press release template” and you’ll find gazillions. Those cookie cutters might be helpful, but use...
How to make your content stand out: 12 ways to break away from average
How do you make your content stand out? Many of the speakers at this year’s Content Marketing World touched on ways to...
4 ways data-driven content marketing can help you grow an audience
There are a number of ways to use data to develop content, find the right home for your stories, and build resources that...
4 ways to build a relationship with your audience
When you’re shouting in a room full of other shouting people, you’re lucky if anyone hears you. When you’re...
